Innovative agriculture, linking Europe and Asia: Sichuan Yusheng Xingtai Chemical shines at the Antalya Greenhouse Industry Exhibition, opening a new chapter of global cooperation!
Antalya Exhibition Center in Türkiye is the world's largest greenhouse industry exhibition. Tens of thousands of agricultural professionals from more than 130 countries gathered here to participate in GrowTech Eurasia, the largest and most influential greenhouse industry event in Eurasia. This exhibition will be held from November 18th to 21st, with a total exhibition area of 45000 square meters, gathering 769 participating companies and more than 53000 professional visitors from around the world. Among them, high-quality user groups such as farmers, greenhouse growers, and agricultural enterprise operators account for a significant proportion, providing an efficient one-stop platform for global agricultural technology and trade exchange.
The exhibition covers the entire modern agricultural industry chain, including agricultural machinery, greenhouse technology and energy-saving equipment, agricultural products, and livestock equipment. It is also accompanied by international conferences, industry dialogues, and innovation award selections. As a barometer of industry trends and accelerator of trade cooperation, GrowTech Eurasia not only promotes the concentrated display of cutting-edge technologies such as intelligent irrigation and ecological agriculture, but also provides an important international exchange hub for global agriculture to address population growth and climate change challenges, promote sustainable development and food security.
Company Exhibition Strategy - Deeply Cultivating the Eurasian Market and Co creating the Future of Agriculture
The head of the company's international business unit exchanged business cards with representatives of large agricultural enterprises from Kazakhstan in front of the booth. As an excellent supplier of agricultural inputs in China, we went to Antalya, Türkiye to participate in the GrowTech Eurasia exhibition, which is based on a deliberate strategic layout. Türkiye is located at the intersection of Asia and Europe, which is a natural bridge connecting the East and the West. Participation in this largest agricultural greenhouse technology exhibition in Europe and Asia has triple strategic significance: with Türkiye's regional radiation to Central Asia, the Middle East and Eastern Europe, test the market acceptance of new products at a lower cost; Compete with international peers, collect advanced technology routes and market strategies, and adjust development directions in a timely manner. We have established a clear goal system for this exhibition: to reach 350 potential distributors, collect market access data from 15 agricultural countries, and establish cooperation intentions with 5 regional leading enterprises; Simultaneously collecting over 1000 pieces of purchaser information, achieving in-depth communication with 200 core customers, and conducting sample testing with 30-50 potential customers; And through professional booth design, the regional brand awareness will be increased by 35%, shaping the leading image of technology in the field of special fertilizers and strengthening the high-end positioning of "Made in China" in agricultural technology.
GrowTech Eurasia is not only a showcase platform, but also a hub for industry information exchange. We actively participate in exhibition activities to obtain the latest trends in global greenhouse planting technology, especially in water-saving irrigation, energy efficiency management, and precision fertilization. We exchange crop nutrition management solutions under different climates with experts from countries such as the Netherlands and Israel, and improve our product differentiation advantages by observing international peers. This exhibition goes beyond short-term sales and serves the company's long-term globalization strategy: by establishing brand influence in Eurasia, it paves the way for the internationalization of subsequent product lines; Accumulate international customer experience and cultivate a marketing team that understands technology, language, and culture; Build a sales and service network covering the "the Belt and Road", and lay the foundation for increasing the proportion of international business to 35% within three years. Before the booth, technical experts explained the parameters of microcrystalline potassium phosphate to Ukrainian customers in fluent English, while Iranian buyers carefully studied potassium nitrate samples - this is a microcosm of the company's internationalization. Through four days of intensive communication, we are not only seeking immediate business returns, but also committed to sowing the seeds of long-term development in the Eurasian market and accumulating strength for global expansion. At this point, our two core products, microcrystalline potassium phosphate and potassium nitrate, are ready to showcase their technological advantages on the international stage.
Innovative product debut - technological breakthrough of microcrystalline potassium phosphate and potassium nitrate
As the core technology showcase of this GrowTech Eurasia exhibition, we bring two new special fertilizers that have been developed for many years: microcrystalline potassium phosphate and high-purity potassium nitrate. These two products embody the company's latest breakthroughs in plant nutrition and fertilizer technology, aiming to provide more efficient and environmentally friendly nutritional solutions for global agriculture.
Microcrystalline Phosphorus Potassium: Innovative Expression of Phosphorus Potassium Nutrition
Microcrystalline potassium phosphate is not a simple upgrade of ordinary potassium phosphate fertilizers, but a completely new design from molecular structure to nutrient release mechanism. We have created a phosphorus potassium source with both high solubility and controlled release characteristics through advanced crystal control technology. Technological breakthrough highlight: The revolutionary nature of microcrystalline potassium phosphate lies in the combination of its microcrystalline structure and surface modification technology. Traditional phosphorus and potassium fertilizers are easily fixed in soil, with utilization rates rarely exceeding 30%; Microcrystalline potassium phosphate, through its unique crystal surface charge characteristics, can reduce ineffective reactions with soil colloids and increase nutrient utilization efficiency to over 50%. The application performance of crops shows that microcrystalline phosphorus and potassium perform particularly well in fruit and vegetable crops. In the experiment, orchards using microcrystalline potassium phosphate showed a 1.2 degree increase in fruit sugar content, an 8% increase in single fruit weight, and a significant reduction in fruit cracking rate compared to traditional fertilizers.
Potassium nitrate: a dual breakthrough in purity and process
Our high-purity potassium nitrate uses secondary crystallization purification technology to remove impurities such as chloride ions and sulfides from traditional process products, providing a safer source of potassium and nitrogen nutrition for salt sensitive greenhouse crops and high-value economic crops. Application Advantage Explanation: The value of this potassium nitrate product lies in its extremely high purity and perfect compatibility. The extremely low chloride ion content makes it particularly suitable for chlorine free crops such as strawberries, tomatoes, tobacco, potatoes, etc; The neutral pH characteristic allows it to be mixed with most pesticides and trace element fertilizers, reducing the number of operational steps for farmers. In multiple greenhouse tomato experiments, farmers using our potassium nitrate not only achieved a 15% increase in yield, but also significantly improved their market ranking due to the improvement in fruit color uniformity, increasing their income by over $5000 per hectare.
The four-day GrowTech Eurasia exhibition is coming to an end, but the company's globalization journey is opening a new chapter. This exhibition not only achieved the established business goals, but also showed us clearly the enormous potential of Chinese agricultural technology on the international stage. Through the exhibition, we successfully introduced our innovative products, microcrystalline potassium phosphate and potassium nitrate, to the Eurasian market, signed agency intentions with 47 high-quality distributors, and obtained 326 important customer leads from core agricultural countries. More importantly, we have demonstrated to the international agricultural community the innovative capabilities and professional spirit of Chinese enterprises in the field of agricultural technology, changing traditional perceptions and laying a foundation of trust for subsequent product and technology output. With the growth of the world population and the increasing scarcity of arable land resources, improving agricultural production efficiency through technological innovation has become a common challenge for all mankind. We will take this exhibition as a starting point, deeply cultivate the Eurasian market, bring more Chinese agricultural wisdom to the world, and work together with global partners to write a new chapter in modern agriculture.
The end of this moment is the beginning of the next journey.