The Chairman of Sichuan Yusheng Xingtai Chemical appeared at the 42nd Saudi Agricultural Exhibition, opening up a new chapter in the Middle East market!

On October 20th, the 42nd Saudi Agriculture and Livestock Exhibition was grandly opened at the Riyadh International Convention and Exhibition Center. The Chairman of Sichuan Yusheng Xingtai Chemical Co., Ltd. led a delegation to make a brilliant appearance, competing with nearly 450 enterprises from 34 countries around the world, showcasing the innovative strength of Chinese agrochemical enterprises at the largest agricultural professional event in the Middle East.

The grand event kicks off, with unlimited business opportunities in the Middle East agricultural market

Under the leadership of Minister Abdulrahman bin Abdulmohsen Al Fadley of the Saudi Ministry of Environment, Water Resources and Agriculture, the 42nd Saudi Agricultural Exhibition officially kicked off. The scale of this exhibition is unprecedented, with an exhibition area of 16000 square meters and attracting 18365 professional visitors.

On the first day of the exhibition, we witnessed the signing of 28 cooperation agreements and memorandums of understanding,The total value exceeds 960 million US dollars.This number fully demonstrates the enormous potential and business opportunities of the Middle East agricultural market.

The Saudi Agricultural Exhibition is the largest professional exhibition in the field of agriculture and agricultural food in the Middle East. Professional visitors and exhibitors from all over the world gather together on this international ideal platform to establish connections, conduct business, and achieve cooperation.

Strength debut, Yusheng Xingtai showcases the style of Chinese enterprises

The chairman of the company personally led the team to participate in this exhibition, fully demonstrating the high importance attached to the Middle East market. At the exhibition booth at the Riyadh International Convention and Exhibition Center, Yusheng Xingtai showcased its core products and innovative technologies to international clients, and had in-depth exchanges with agricultural experts and business representatives from around the world.

Innovative technology that meets the needs of agriculture in the Middle East

In response to the natural environment of drought and water shortage in Saudi Arabia, Yusheng Xingtai highlighted the company's technological achievements in water-saving agriculture, high-efficiency fertilizers, and other fields.

These technologies are highly compatible with the agricultural needs of the Middle East, especially the development goal of increasing food self-sufficiency in Saudi Arabia's "2030 Vision".

Magnificent prospects, huge potential in the Middle East agricultural market

Saudi Arabia is making every effort to promote the "2030 National Agricultural Strategy", planning to invest 7.35 billion riyals (approximately 2 billion US dollars) in agricultural development,The goal is to increase the self-sufficiency rate of food to 100%.This grand plan provides a vast market space for Chinese agricultural technology enterprises.

At this exhibition, Chinese technology in the fields of agricultural machinery, plant protection supplies, irrigation equipment, etc. has attracted much attention. Especially the agricultural machinery and equipment that adapt to the high temperature environment in desert areas, as well as intelligent systems that can improve water and fertilizer utilization efficiency, have become the focus of the exhibition site.

The agricultural mechanization rate in Saudi Arabia is currently less than 40%, and the government provides over $5 billion in annual subsidies for imported equipment.

This is a huge market for Chinese agricultural machinery manufacturers, and also provides business opportunities for chemical companies like Yusheng Xingtai to cooperate and win with agricultural machinery enterprises.

Policy benefits bring broad prospects for agricultural cooperation between China and Saudi Arabia

During the exhibition, the Saudi Ministry of Environment, Water Resources and Agriculture specifically interpreted the details of the newly issued subsidy application for the 1.5 billion riyals rural development plan. These policy windows provide valuable opportunities for Chinese enterprises to gain a deeper understanding of the local market and conduct precise business operations.

Meanwhile, Prince Saud bin Turki Al Faisal, the head of the Saudi Agriculture Exhibition Organizing Committee, stated that the increasingly severe environmental challenges require innovative and diligent efforts to develop solutions to protect natural resources and promote sustainable development.

This concept coincides with Yusheng Xingtai's corporate strategy of adhering to technological innovation and promoting green development.

Strategic layout, Yusheng Xingtai accelerates internationalization process

Participating in the Saudi Agricultural Exhibition is a crucial step in the internationalization strategy of Sichuan Yusheng Xingtai Chemical Co., Ltd. Through this exhibition, the company not only demonstrated its own strength, but also established preliminary contacts with multiple agricultural enterprises and distributors in the Middle East region.

Learn from successful experiences and seize opportunities in the Middle East market

In recent years, several Chinese agrochemical enterprises have achieved significant results in the international market.

For example, Jin Zhengda Group has established its first overseas slow-release fertilizer factory in the Netherlands, led by Chinese technology, marking the official entry of Chinese technology into the European market; Xiyang Nuoweishi has successfully promoted needle shaped fertilizers and other products to markets in Southeast Asia, South America, and other regions by participating in international exhibitions.

These successful cases provide valuable experience for the international development of Yusheng Xingtai. As an important node of the "the Belt and Road" initiative, the Middle East has naturally become a key expansion area for Chinese agrochemical enterprises.

Deeply cultivate localized services and build lasting competitiveness

Faced with the strict requirements of the Saudi market for after-sales service and technical support, Yusheng Xingtai will learn from the successful experience of other Chinese enterprises and plan to establish localized technical service and response centers in the Middle East region.

The intelligent irrigation system of Jiangsu Agricultural Science and Technology Group is being used in Saudi Arabia, which has enabled local agricultural products to achieve300% increase in income.This successful case fully proves that Chinese agricultural technology is fully capable of adapting to and assisting the agricultural development in the Middle East region.

Looking forward to the future, we will jointly build a new chapter of agricultural cooperation along the "the Belt and Road"

With the in-depth implementation of the "the Belt and Road" initiative, China's agricultural cooperation with the Middle East countries has become increasingly close. The visit of Sichuan Yusheng Xingtai Chemical Co., Ltd. to Saudi Arabia is an important measure in line with the trend of this era.

By participating in the 42nd Saudi Agricultural Exhibition, the company gained a deeper understanding of the demands and characteristics of the Middle East market, providing direction for future product research and market expansion.

By participating in the 42nd Saudi Agricultural Exhibition, the company gained a deeper understanding of the demands and characteristics of the Middle East market, providing direction for future product research and market expansion. In the future, Yusheng Xingtai will continue to increase its technological innovation efforts and continuously develop agricultural products that are suitable for the characteristics of the Middle East region.

At the same time, the company will also actively explore cooperation models with local enterprises, deeply participate in the modernization of agriculture in the Middle East through technology output, localized production and other forms, and contribute China's strength to the implementation of the "the Belt and Road" initiative and the promotion of sustainable development of global agriculture.